Engineering Insights & AI Trends

Practical takes on software engineering, AI adoption, and digital transformation — from a team with 25 years in the trenches.

Escaping the Sunk Cost Trap: Why Gehtsoft Stops “Project Rescue” Sooner Than Most
Leadership Agile Development Management 3.0

Escaping the Sunk Cost Trap: Why Gehtsoft Stops “Project Rescue” Sooner Than Most

The sunk cost fallacy—the irrational tendency to continue investing in something just because you've already invested a lot—is a common trap in software development. As BuiltIn explains, it warps rational decision-making, keeping teams locked into failing systems, bloated codebases, and outdated assumptions. Gehtsoft CEO Ivan Gekht

By Svetozar Eliseev
GEHTSOFT USA Puts Tech Community First with Releases of Free Barcode Creation Solution
gehtsoft Barcode Generation QR Code Library C# Development Open Source

GEHTSOFT USA Puts Tech Community First with Releases of Free Barcode Creation Solution

Gehtsoft.Barcodes Release emphasizes GEHTSOFT’s dedication to their mission of balancing high-quality software development while supporting the humans behind the coding. RALEIGH, NC, May 2021 – GEHTSOFT USA has released a completely free asset open-source library, Gehtsoft.Barcodes, to give back to the tech community. Gehtsoft.Barcodes is a cross-platform

By Ivan Gekht